A survey has revealed that Apple Inc. (NASDAQ:AAPL) has the world’s most valuable brand name. The study was done by Millward Brown, a research company that specializes in media and brand power. The study compiles the value of a brand based on a company’s earnings and future earnings as well as other factors based on the impact of a brand. Apple’s brand was estimated to be worth $182.95 billion in the research. With Apple’s market capitalization at 527.61 billion the survey estimates that the company’s brand is worth more than a third of the total value of the company. The…
Apple Inc. (AAPL) Has The World’s Most Valuable Brand [STUDY]
HFA Staff
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