Baron Takes Stake in Manchester United Before Nike Deal

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Mark Melin
Published on
Updated on

It was announced today that Baron Capital Management has purchased nearly 25% of the available shares in Manchester United PLC (NYSE:MANU) from the Glazer family. Baron, a New York-based fund with nearly $16 billion under management, invested in one of sports most popular and enduring brands. On its website, Baron said: “Manchester United plc is an English Premier League professional sports team that generates revenue from broadcasting, sponsorship, and licensing. Shares of Manchester United dropped in Q4 due to a delay in the signing of a new global merchandise deal with Nike Inc (NYSE:NKE) and the team’s poor performance on the…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.