Behavioral Finance: What Good Is It, Anyway? by Jason Zweig Here’s another speech from my archives, in which I suggested that many people who try to apply psychological findings to the financial markets do it backwards: instead of studying their own biases and failings, they focus on those of other people. The earlier conference I referred to was in the spring of 1996, when I first heard and met Daniel Kahneman. Behavioral finance in general, and Danny and his work in particular, have inspired many of my articles since. In 2007 and 2008, I had the honor of assisting Danny with his great…
Behavioral Finance: What Good Is It, Anyway?
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