Getting A CEO In The Media May Be As Simple As A Press Release MentionVW Staff
The visibility of a company’s chief executive is the media may be determined by a press release mention – at least in part.
Recent research delves into what determines CEO media coverage and examines whether it is naturally bestowed because of operating performance or can instead be influenced by firms. The findings: CEO promotion is associated with a more than three-fold increase in the likelihood of media coverage of a . . .
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