Dan Ariely: Irrationally Yours Is Published Today!

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Irrationally Yours Is Published Today! by Dan Ariely Dear Friends, My new book – Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles is out today.  The book is based on my “Ask Ariely” column with some amazing cartoons by William Haefeli. Here is a sample of what you might learn from the book….. What can you do to stay calm when you’re playing the volatile stock market? What’s the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the…

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