Diageo Feeling Uneasy In Emerging Markets

Despite good figures in the North American market, Diageo plc (ADR) (NYSE:DEO) (LON:DGE)’s half-year results in January were weaker than expected and it’s not surprising. In the emerging markets, which account for 43% of the drink giant’s sales, the company took a hammering: “Sustained performance in the US and improved performance in Western Europe enabled Diageo plc (ADR) (NYSE:DEO) (LON:DGE) to absorb the current challenges in some of our emerging markets. We reacted quickly to the changing emerging market environment, reducing inventory levels in several key markets, which led to a weaker Q2,” reasoned chief executive, Ivan Menezes. At the…