Diet Pepsi Sweetener Being Changed by PepsiCo

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HFA Staff
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PepsiCo, Inc. (NYSE:PEP) is trying to revitalize its drinks business in the American continents, with an emphasis on sodas. The flagship Pepsi-Cola may get a boost with the first worldwide advertising campaign to boost sales of the carbonated drink. Diet Pepsi is under the lens, due to the fall in its sales by 8% in 2011. This drink is now being re-evaluated by Pepsi, and its U.S. formula may be replaced by a formula being used in international markets. The goal is to make the drink taste just as it was when bottled. The drink loses some of its flavor…

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