Google Inc (GOOG) Buys Music Service Songza for a Song

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Mark Melin
Published on
Updated on

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOG) has entered the music stream business in purchasing Songza, a company with just 5.5 million active listeners. While terms were not disclosed, various press reports estimated the deal to be worth $15 million.  The small price could result in a big deal with Google’s marketing platform supporting the small firm with a strong music recommendation capabilities. Google wants Songza’s technical platform Match maker’s note Songza has a technical platform Google wants and with its promotional muscle it can increase its listener base substantially. Compare Songza’s relatively slight 5.5 million listeners to Spotify, which has over 40 million…

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.