An Allocator's View on Effective Hedge Fund Marketing [Part II]
An Allocator's View on Effective Hedge Fund Marketing: Part II by Joe Peta & Stan Altshuller, Novus
What is effective hedge fund marketing?
The world of marketing has changed, and it’s critical for managers to rethink how they communicate with investors by taking a moment to see things from the investor’s point of view.
Investors today have access to more information than they can effectively consume. They are being bombarded by emails, marketing brochures, pitch books, and bold claims from managers competing for their capital. Increasingly . . .
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