Herbalife: Has The DSA And Multilevel Marketing Given Up On Retailing?

Herbalife: Has The DSA And Multilevel Marketing Given Up On Retailing? by William Keep, Seeking Alpha Summary DSA 2013 reports the number of “Direct Sales Representatives”; DSA 2014 reports the number of “People Involved in Direct Selling.” Involved doing what? DSA says whether the customer is a distributor is “immaterial”; Vemma and BurnLounge courts say otherwise (DSA also claimed to “perfect” the definition of pyramid scheme). Vemma and BurnLounge notice to Herbalife and others: effective anti-pyramid scheme safeguards (e.g., Amway ’79) still relevant. Investors know well the risks of “retailing”. You have seen the numbers. Upwards of eighteen million adults…