IKEA Abandons Plans To Double Sales By 2020; Looks To Germany – ValueWalk Premium

IKEA Abandons Plans To Double Sales By 2020; Looks To Germany

Furniture and homeware giant IKEA has said it has abandoned its plans to double sales between 2012 and 2020 to €50 billion, stating that the level of growth anticipated was ‘unrealistic’ given the global economic slowdown.

"Our goal has so far proved to be too aggressive," said Goeran Grosskopf, chairman of parent company, Ingka Holding. "Sales haven’t developed as fast as . . .

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