In 2011, as social media was starting to become a popular societal mainstay, financial professionals who used it were sometimes looked upon as a retail-focused publicity seeking oddity who deviated from institutional communication channels – even though social media was then deemed an effective method to achieve communications goals. The world of institutional investing has materially changed since then and so, too, have opinions regarding social media participation. A Greenwich Associates study shows that fully 86% of institutional investors not only actively utilize social media platforms and act based on content they have consumed there.
Institutional Investors Increasingly Turn To Social As The Financial Times Ranks Top Among Legacy Media
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.