J.C. Penney Company, Inc. (JCP) All-In On Aggressive Discount Strategy

J.C. Penney Company, Inc. (NYSE:JCP) has recently marked down a wide array of branded home products to levels not seen before, observes Deutsche Bank analysts. Paul Trussell and team at Deutsche Bank, in their updated report on retailing and department stores, deem the recent promotions by J.C. Penney Company, Inc. (NYSE:JCP) to be aggressive. Reorienting new strategy J.C. Penney Company, Inc. (NYSE:JCP)’s former CEO Ron Johnson was betting big on initiatives such as a more upscale home department selling designer goods such as $60 toasters and $1,695 chairs from Happy Chic. These initiatives, however, could not resonate on the retailer’s middle-market…