After raising $86 million in a successful initial public offering, LendingClub, the largest peer-to-peer lender, should spend some money and buy a Super Bowl ad, says a BTIG Research report. But LendingClub needs to get its act together and quickly, say BTIG report authors Mark Palmer and Giuliano Bologna, because the Super Bowl ads are already 95 percent sold out. The Super Bowl is an unusual American cultural event that galvanizes a large percentage of the population. Last year the American football championship, broadcast on the Fox television network, drew a record 111.5 million viewers. What is unique about the…
LendingClub Corp (LC) Should Buy a Super Bowl Ad, Says BTIG
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.