Who says you can’t go back in time and re-live life? In 2000, Pets.com became the iconic symbol of an Internet craze gone wild. The only material point of differentiation the company had in a crowded and price sensitive business was the .com moniker and a distinctive sock puppet, the subject of folly during the 2001 Super Bowl. Could the next iconic bubble symbol of a generation be brewing right now? Could the Long Island Iced Tea Corp (NASDAQ: LTEA) name change to “Long Blockchain Corp.” be the Pets.com of the modern era? Long Island Iced Tea Corp to Long…
The Next Pets.com: Long Island Iced Tea Corp (LTEA) Changes Name to Long Blockchain Corp
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.