Mobile Retailers Need To Dance To Consumers' Tune

Just about everyone has a Smartphone these days, so if you catch someone busily tapping away on a tiny screen while window shopping then you mightn’t think too much of it. However, if you’re a mobile retailer you might have reason to be a little concerned. Statistics show that more and more people are going into shops to check out goods before buying them online elsewhere using their smartphone – sometimes while still in the store. The phenomenon has become so pervasive, it’s now known as ‘showrooming’. Worryingly for mobile retailers, there are apps available to help ‘showroomers’ in their…