Vice Media Takes A Look At The Landscape, Considers IPO

Vice Media, a company that started as a punk rock magazine in Montreal in 1994, could raise nearly $29 billion in an initial public offering, valuing the media company in the same range as Twitter Inc (NYSE:TWTR). The company, with anticipated 2014 revenue of $500 million according to the Wall Street Journal, is expected revenue double and see profit margins widen from 34% to 50%, company founder Shane Smith, 44, said in a Bloomberg TV interview. Aggressive journalism The closely held New York company produces an aggressive brand of journalism that attracts a hard-to-reach young, male audience desired by advertisers. …