Why Is Facebook So Addictive?

Want to understand why Facebook Inc (NASDAQ:FB) is so successful? The root of its success might be found in the pain people get from boredom. In the book “Hooked: How to Build Habit-Forming Products,” author and entrepreneur Nir Eyal, a Stanford Graduate Schoold of Business lecturer, notes that when people get momentarily board, finding their work life overly monotonous, taking a little break during the day to see how family and friends are doing stimulates their mind. Fight boredom with Facebook Boredom, it turns out, is a painful emotion. When someone can break their pain by visiting Facebook, as 864…